Hi, I'm Ratnarraj Niikam & I Scale Ads!
Paid Social Media Buyer for eCommerce Brands
Scaling 7-8 figure DTC Brands with profitable paid social ads
Brands I've worked with
What people say
Margaret Fortner
Sr. VP of Marketing at Create Wellness
"I've worked with Raj for almost two years and I cannot recommend him more. He has managed media buying across all of our core channels on Meta, TikTok, and emerging social channels such as Snapchat, Twitter/X, and Pinterest. He's an excellent communicator, both written and verbally, works quickly and diligently, and is able to perform in a team either asynchronously or live. He's also highly flexible to changes in strategy and prioritization, and has never complained about the sort of changes in direction that you'll often see for a startup. He has managed end-to-end buying across ad optimization, budget adjustments, and all levels of buildout, and has worked directly with our ad platform reps including across a number of beta test opportunities. Beyond these technical skills, he's extremely friendly, easy to work with, and empathetic. He's worked with members of our team across all levels of the organization and functions, from our founders to interns. He stays on top of trends and changes, and will regularly make recommendations around these. Anyone who works with Raj is lucky to do so!"
Anze Markovic
Founder at Unlock Performance
"Ratnaraj is a very talented and hardworking media buyer. With his knowledge how to make a research about a specific offer he provides extra value to the creative team. His progress in the last 18 months have been tremendous and that is all because of his hard work."
Eric Philippou
Senior Creative Strategist at Reach Digital
"I began working with Raj as he was an intern but quickly became one of the top media buyers in the company, controlling some of the highest profile brands with the most ad spend a little after I left. He was only media buying for a short time but the quality of his experience and skill is richer than many industry veterans. You could always depend on the ad accounts he managed to be in good working order, the best ads getting the most spend, and getting good feedback on creative success. He worked VERY hard, he had a lot of curiosity about marketing and media buying, and he was very easy to work with - communicative, reliable, kind."
Cole Brennan
Senior Copywriter at Wakefern Food Corp.
"A fierce and detailed worker and researcher, Ratnaraj is dedicated to helping his clients succeed. I personally have seen him take brands to new heights using his extensive knowledge of Facebook ads. Not only that, but he's a pleasure to work with, always answering any questions with a smile."
Amruta Vyas
Director of Brand Marketing at De Soi
"Ratnaraj is a savvy and strategic media buyer. He is quick to make optimizations and looks at the marketing funnel as a whole when doing so. Also super easy to communicate with!"
Andrew Soria
Senior Creative Strategist at Quince
"Growth-mindset. Hungry. And best of all, humble. Ratnaraj is a continuous learner with experience in FB/IG media buying & MKT research. He is easy to work with and will go to distance for a client. It's been a pleasure to see him grow."
Anaïs Ly
Group Acquisition Manager at Prose
"Curious, reliable, hard-working, Ratnaraj was a delight to work with. He did an amazing job at implementing Facebook ads campaigns, you can count on him for precise and fast execution. Ratnaraj has also a thirst to learn and ask the right questions. I cannot wait to see him grow more and would of course recommend him."
Wilson Lin
Co-Founder at Voy Media
"I had the pleasure of managing Ratnaraj while he was employed at Voy Media. He approached us while he was very early into his marketing career and started as a researcher assisting our strategists during the onboarding process. In the span of a year, we got to see his hunger to learn, his eagerness to push the boundaries of his skillset which presented Ratnaraj with many additional opportunities such as media buying and growth strategy."
Faisal Z. Anwer
Co-Founder at Brandslane
"Since 2019 I have seen Ratanraj grow into a competent performance marketing powerhouse."
Xyrus Salvador
Founder at Advntge Performance Marketing Solutions
"Ratnaraj was a very good and patient leader and mentor. He never held back and taught me his strategies and techniques in research marketing and Facebook Ads. He was open and very willing to share his time to help you all the time. He's also very good in motivation. I highly recommend him for a media buying managerial role and I'm very confident that he will succeed 100%!"